Why Is the Best Photo an Instant Print?

In an age of digital, of Instagram, Facebook, Twitter, and Snapchat; photos are de rigueur when it comes to promoting yourself. News is fast, which means if you want to get noticed, you need to be faster. The tool of choice is obviously the smartphone because it can take and deliver photos instantly. So, why on earth is an instant print desirable? The smartphone has been the clear winner — at the expense of photography manufacturers — when it comes to the number of cameras sold. Just witness the inexorable rise of the sales of smartphones, which has mirrored the implosion of the number and value of dedicated cameras shipped (as per the CIPA data below). In short, we are back where we started at the birth of digital cameras: a niche technology sector. Except for this time around, there is one glaring difference, there are no large (although declining) film sales to bolster the industry. The mantra is now diversification or demise, something that manufacturers like Fuji have done successfully, while Olympus has opted out. The fate of the likes of Nikon still hangs in the balance. Perhaps then, one surprising aspect of the digital boom (and bust), […]

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