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Hasselblad X2D 100C: Keep it simple, stupid

Hasselblad X2D 100C: Keep it simple, stupid

The Hasselblad X2D 100C may be simpler than most, but Tim Coleman more than likes it that way. Minimalism? Bring. It. On. I recently reviewed the Hasselblad X2D 100C and besides admiring its stunning design, there was another thought going through my mind. Where is everything? There’s a sparse selection of buttons and no shooting mode dials. It doesn’t have a battery door because the battery forms part of the camera’s exterior, while you don’t need external media because there’s a 1TB SSD built-in. And take the new accompanying XCD V lenses. You’ll only find one external control – a manual focus clutch – and that is precisely one more than what’s on other Hasselblad XCD lenses. Enter the main menu and you’ll find a single page with ten sections, all of which contain the bare essentials. So many of the choices we’re used to – take colour profiles (Standard, Vivid, Monochrome etc) – simply aren’t there. Yes, it’s all so…simple. And I loved it. You must be thinking that there is a whole lot more missing. In part, that is true – this is no high-speed camera packing autofocus tracking and shooting modes galore. It doesn’t even shoot […]

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