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Why Fujifilm has been doing “significantly better” than the rest of the market – and is sticking with APS-C

Why Fujifilm has been doing “significantly better” than the rest of the market – and is sticking with APS-C

Toshi Iida (below) has recently been appointed as the new President and Managing Director of Fujifilm in Europe, responsible for all business divisions. He joined in in 1991, progressing through various divisions before heading up Electronic Imaging and Optical Devices – he has been responsible for the growth and establishment of the X series brand, as well as the successful launch of the GFX series. We caught up with Iida san for a chat to find out his priorities, and to get his take on the current state of a European and global camera market facing a perfect storm. How has COVID-19 affected Fujifilm and the wider photo industry, both in the short and long term? Of course, we are living through challenging times as COVID-19 continues to impact the daily lives of people around the world. Widely across the photo industry, restrictions have meant that professional photographers and […]

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