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The Sony a1 V Nikon Z 9 V Canon R5: Who Has the Right Strategy?

The Sony a1 Versus Nikon Z 9 Versus Canon R5: Who Has the Right Strategy?
Three leading brands, three leading cameras (with two in shops), and three different approaches. Has Sony, Nikon, or Canon got the best strategic approach for grabbing the mirrorless market? The big news of the week was Nikon's

Three leading brands, three leading cameras (with two in shops), and three different approaches. Has Sony, Nikon, or Canon got the best strategic approach for grabbing the mirrorless market? The big news of the week was Nikon’s announcement of their new pro-spec mirrorless camera, the Z 9, that will sport a new stacked CMOS sensor, 8K video recording, and vertical handgrip. At face value, the sensor bears similarities to that used in Sony’s a1 and would be expected to have the same speed improvements. The rumored specification of the Z 9 suggests a 20 fps shooting rate, 50-60 megapixel output, 16-bit raw, and general overall performance that surpasses the D6. Indeed, it’s been described as a D6 body combined with Canon EOS R5 imaging, Sony a9 II AF, and blackout-free EVF. Whether the Z 9 can attain such levels of hype remains to be seen; however, one thing that appears to be missing from discussions so far is that it is a pro-spec body: if the Z 9 is being touted as a D6 body, then the assumption is that it has the build quality and weather-sealing to match. This is a big deal and something I had bemoaned […]

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