Online sales are based on trust. With that in mind, what kind of customer are you expecting to show up at your website, probably for their first time ever, likely for the first time hearing of you ever, and give up their financial information to buy a pretty picture off it and pray it actually comes? That’s a really tough sell. This is one of the reasons I use Etsy. Not only is the trust built in because of their name recognition, but it goes further than that. An Etsy shop allows me to be as passive as possible while still making money through selling prints. I see other photographers needing to promote their own online storefront through social media and networking, or worse, by continuously buying ads on Facebook and Google in order to get their customers to find them. With Etsy, the company is the one that […]
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