TurboSquid, a 3D asset marketplace, has been acquired by stock image company Shutterstock for $75 million. TurboSquid has the distinction of being the world’s largest 3D marketplace, offering designers access to free and premium 3D models across a variety of categories for use in larger projects. The acquisition comes amid a growing corporate focus on the use of photo-realistic 3D renders in the place of traditional still images and videos. Once the acquisition is complete, Shutterstock will be the world’s largest 3D marketplace, offering assets for a variety of industries, including retail and graphic design. The acquisition includes PixelSquid , a platform that offers pre-rendered 3D objects that can be easily captured as 2D images from multiple angles. PixelSquid highlights the growing change in the photo market, one that is slowly turning to 3D renders in the place of traditional photos for stock image needs. There are some advantages to using 3D renders over traditional photography for business needs: the models are immediately available, provide access to objects that may otherwise be difficult to photograph and can be easily rotated and modified to present the perfect scene. Digital modeling and 3D rendering software have become increasingly accessible and capable, […]
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