NOSEiD app helps reunite lost dogs with their owners

Iams wants to use the cameras that nearly everyone has in their pockets to help reunite lost dogs with their owners. The company has launched a new app, NOSEiD , that uses your smartphone’s camera to scan your dog’s nose. If your dog is lost, the scan of its nose acts like a fingerprint, allowing someone to track the lost dog back to you. When a dog runs away or is lost, it can be a traumatic experience for humans and dogs alike. Of NOSEiD, Iams says, ‘The app helps you capture your dog’s unique nose print and guides you through what to do in case your buddy ever gets lost. It can even help people who have found your dog get in touch with you faster.’ As we saw earlier this month, cameras can help save lives and hopefully photography can help lost dogs find their way home. Iams states that nearly 10 million pets are lost every year in the United States and that one in every three pets will be lost at some time during their life. While microchips help, as humane societies and vets will always scan for a chip in a found animal, only […]

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