Nikon has just released their latest financial results, which make for mixed reading and a bumpy road still ahead for them. It’s not all bad news, so how will 2021 look for them? The financial impact of COVID-19 on 2020 will be considered by many an annus horribilis , with the business world severely stunted. For photography manufacturers, it has most certainly caused significant pain, but I’d argue that for Nikon that accolade goes to 2019 when it first truly began implementing its pivot to mirrorless cameras. It’s clear that DSLR sales are plunging, with mirrorless selling more units for the first time . Nikon’s 2018 move to mirrorless has meant trying to replace DSLR sales with mirrorless sales, but when you don’t have anything to go on, releasing a new system and — more importantly — lens lineup is difficult. Nikkei’s report on 2019 mirrorless sales suggests that Nikon wasn’t nearly as successful as it needed to be. This is backed up by similar results on the domestic front . In short, income from DSLRs continues a long term downward trend, but sales in mirrorless are not making up for the shortfall. There is some serious restructuring going […]
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