Fujifilm, Please Give Us a Decent Instax Camera

Dear Fujifilm, on behalf of all instant photography fans, please give us a decent Instax camera — one that excites us, one that inspires us. I love Instax. I really do. It gives more reliable results than Polaroid, but the choice of cameras we have is rather limited. Polaroid shooters are spoiled for choice, from the revolutionary SX-70 to the SLR 680 and dozens of models in-between. That’s a legacy that Instax shooters don’t have. Yet, it started off so well. In 1999, they produced the Instax 500AF. Autofocus and auto-exposure in an Instax camera, imagine that. To this day, the 500AF has held its value and remains a much-loved model by instant enthusiasts. Fujifilm’s latest Instax camera, the Instax Mini 40. Every few months, there’s a new announcement out of Japan, and we try not to get our hopes up: a new look, a new feature, a new name. In the last few days, images of the Mini 40 were leaked online. The most exciting thing about the announcement was not the new camera, but the new contact sheet film. It’s nice to see they’ve reintroduced auto-exposure with their latest models instead of making us choose between a […]

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