Camera manufacturers have faced a tough time in recent years as sales dwindled, whilst photographers have demanded ever better products and the development of mirrorless systems. COVID-19 added insult to injury by essentially halting production. How have manufacturers fared? Everyone is a loser, but who has lost less than anyone else? Sales markets are fickle things and the status quo usually only suits those that are currently selling well. Which is why change should be seen as an opportunity: it offers the potential to disrupt, the ability to effect a new direction by designing innovative products and so generating new sales. Change offers the chance to alter the status quo and so challenge the existing market leaders; in this regard photography is no different and constant technical innovation is one of the outcomes we see. How Did 2019 End? In reviewing the impact of COVID-19 it’s pertinent to see […]
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