The news headlines have been rampant for the last 10 years: the camera industry is in free fall, spiraling into its death as a consumer electronics niche, no longer the doyen of conspicuous spenders around the globe. The numbers speak for themselves, peaking at camera sales of 120M units in 2010 before imploding to a grisly 15M in 2019. And that was before the definitive stab wound to the heart of COVID-19. Could it be that the humble interchangeable lens is the industry’s salvation? Camera Market To understand the situation that camera manufacturers now find themselves in we need to recap where the digital camera has come from. CIPA shipment data is invaluable as it goes back to 1999, when digital camera production really ramped up. The graphic below is the one we are used to seeing, plotting millions of cameras shipped by manufacturers. Production peaked in 2010 at […]
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