Camera Companies Are Really Bad at Promoting Why Their Cameras Are Better Than Phones

There’s a lot of press about how phones are hanging right in there with “real” cameras . And while sometimes this is true, for the most part, a Canon EOS R5 is still going to be much more capable than a cell phone. It’s just a shame that major camera brands’ marketing departments haven’t figured out how to show that. Part of my job as an educator and a photography industry writer is to be on the receiving end of press kits that companies release. To the layperson, these are generally news “articles” from the company that makes the product, along with accompanying images, data, and videos that show off the product and/or what it can do. While these “newsrooms,” as they are often called, from these companies are aimed at journalists, it’s quite possible that anyone from the public could stumble across these pages. Moreover, journalists are the public, and so wowing a journalist is a good way to get some earned media. Which brings me to how badly the big two (Canon and Nikon) are bungling their product releases, at least as far as trying to get folks aware of what’s possible. For comparison, here is what […]

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