BBC and Getty Images Partner to Create a More Diverse Library of Family Images

The BBC and Getty Images are combining forces to create and curate a library of images and videos of children and families around the U.K. to better reflect diversity in the population. The BBC Kids Collection, as it is to be known, will be a library of media with the sole focus being to better represent ethic minorities in the U.K. Miranda Wayland, BBC’s Head of Creative Diversity, said: “We know the crucial role the media plays in shaping children’s view of themselves and the world around them, it is therefore vital that we all get it right.” Over the last few decades, an awareness for the lack of diversity in marketing and media has resulted in some strides being made in ensuring that representation in media is closer to the minority representation of the populace. One area that has perhaps not kept up — though criticism hasn’t been […]

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